Pen Mahotsav 2025 Platinum Sponsor

Sponsorship Price

Dear Sir/ Madam,

I hope this email finds you well.

We are excited to invite You to be a part of Pen Mahotsav 2025, India’s premier fountain pen and stationery festival, now in its 4th successful year. Scheduled for April 4th–6th, 2025, at ICCR, Nandalal Bose Art Gallery, Kolkata, this event brings together thousands of students, writers, educators, book lovers, and stationery enthusiasts from across the country.

Why Sponsor Pen Mahotsav 2025?

Targeted Brand Visibility – Get premium exposure to a niche, highly engaged audience.

Direct Customer Engagement – Interact with 5,000+ attendees every day.

Sales & Lead Generation – Showcase and sell your products directly at the event.

Media & Digital Promotion – Featured in major media outlets, social media, and influencer marketing.

Sponsorship Benefits:

Logo placement on event banners, marketing materials, and media promotions.

Branded stalls & booths for product displays and interactive sessions.

Opportunity to host exclusive workshops, contests, or product launches.

Customized sponsorship packages to match your brand objectives.

We would love to discuss a tailored sponsorship opportunity that aligns with your brand’s goals. Please let us know a convenient time for a call or meeting.

Looking forward to your positive response!

Pen Mahotsav in briefly:

Over the past three years, Pen Mahotsav has established itself as a premier event for fountain pen enthusiasts in Kolkata, showcasing a rich blend of tradition and modernity. Here’s a summary of its achievements:

1. Attendance and Participation

• Inaugural Year (2022): Launched as the first fountain pen show in Eastern India, Pen Mahotsav attracted a significant number of attendees, marking a milestone for pen aficionados in the region.
• Third Edition (2024): Held from April 12 to April 14 at the Indian Council for Cultural Relations (ICCR) in Kolkata, the festival coincided with Poila Boishakh celebrations. It featured over 2,000 varieties of pens, including both international and national brands, with prices ranging from ₹1000 to several lakhs.

2. Media Coverage

• Local and National Media: The festival has garnered attention from prominent media outlets, with features highlighting its unique offerings and cultural significance.

3. Testimonials and Community Impact

• Organizer’s Vision: emphasized the festival’s mission: “We have completely forgotten the usage of fountain pens as we find ballpoint pens and rollerballs more convenient. Through this festival, we aim to keep the legacy of fountain pens alive.”

These accomplishments underscore Pen Mahotsav’s role in celebrating and preserving the art of fountain pen usage, while fostering a vibrant community of enthusiasts and collectors.

Pen Mahotsav is an annual fountain pen festival held in Kolkata, India, celebrating the art and legacy of fountain pens. Organized by Kisalay Events, the festival has become a significant event for pen enthusiasts, collectors, and the general public.

Inception and Growth

• First Edition (2022): The inaugural Pen Mahotsav took place from April 15 to 17, 2022, at the Indian Council for Cultural Relations (ICCR) in Kolkata. It was the first pen show of its kind in Eastern India, featuring a diverse range of pens from various brands and attracting pen aficionados from across the region.
• Second Edition (2023): Held from April 14 to 16, 2023, at the ICCR, the festival expanded its offerings to include over 1,000 pens, ranging from vintage models like the Waterman Safety (1905) to contemporary brands such as Click and Magna Carta. The event also showcased rare and vintage pencils and ballpoint pens, aiming to rejuvenate the love for fountain pens among the younger generation.
• Third Edition (2024): The most recent festival occurred from April 12 to 14, 2024, coinciding with the Poila Boishakh celebrations. This edition featured more than 2,000 varieties of pens, including both international and national brands, with prices ranging from ₹1000 to several lakhs. The event saw the highest footfall in its three-year history, reflecting the growing interest in fountain pens.

Objectives and Activities

The primary aim of Pen Mahotsav is to preserve and promote the legacy of fountain pens in an era dominated by digital communication and disposable writing instruments. The festival offers attendees the opportunity to:

• Explore a Wide Range of Pens: From vintage collectibles to modern designs, catering to both seasoned collectors and newcomers.
• Participate in Workshops and Demonstrations: Hands-on sessions and live demonstrations by experts to impart knowledge on writing techniques and pen maintenance.
• Network with Fellow Enthusiasts: Providing a platform for like-minded individuals to share their passion and experiences.
• Access Exclusive Discounts: Special offers on pens and accessories available only during the festival.

Community Engagement

Pen Mahotsav actively engages with the community by reaching out to schools and educational institutions to revive the use of fountain pens in classrooms. Seminars and workshops are conducted to educate students on the benefits of using fountain pens, aiming to install a love for writing and improve handwriting skills.

Future Prospects

With each passing year, Pen Mahotsav continues to grow in scale and popularity. The festival not only serves as a marketplace for pen enthusiasts but also as a cultural event that celebrates the art of writing. As it moves into its fourth year, the organizers aim to introduce more interactive sessions, expand the range of exhibitors, and further engage the younger generation in the timeless practice of writing with fountain pens.

For more information and updates on upcoming events, visit the official website of Kisalay Events.

 

Pen Mahotsav’s Present Audience Demographics and Reach

Pen Mahotsav attracts a diverse audience of individuals passionate about writing, stationery, and literature. The event has seen growing participation each year, with attendees from various backgrounds, including students, writers, book lovers, educators, and publishers.

1. Primary Audience Segments

Students & Young Learners

• School and college students who are rediscovering fountain pens as a tool for better handwriting and creativity.
• Many schools promote the use of fountain pens for improved writing habits.
• Workshops at the event educate students on calligraphy and pen maintenance.

Writers & Authors

• Poets, novelists, and journalists who prefer the smooth flow of ink for drafting their work.
• Fountain pen enthusiasts who enjoy writing as an art form.
• Some writers attend for inspiration, networking, and nostalgia.

Book Lovers & Collectors

• Literature enthusiasts who appreciate the connection between writing instruments and storytelling.
• Collectors of rare and vintage pens, looking for unique additions to their collections.
• People who value handwritten letters, notes, and journals.

Educators & Academicians

• Professors, teachers, and mentors who advocate for traditional writing practices.
• Many educators believe fountain pens help students develop better concentration and handwriting.
• Some institutions encourage students to explore penmanship as part of their curriculum.

Publishers & Stationery Brands

• Representatives from publishing houses looking to collaborate with pen brands for limited-edition releases.
• Leading pen manufacturers (both national and international) showcasing their products.
• Entrepreneurs in the stationery industry exploring business opportunities.

2. Geographic & Social Reach

Local & National Reach

• Initially started in Kolkata, Pen Mahotsav now attracts attendees from different cities across India.
• Enthusiasts from Delhi, Mumbai, Bangalore, and Chennai travel to attend.

International Influence

• Global fountain pen brands and collectors take part in discussions and showcase their collections.
• Social media and online forums have helped Pen Mahotsav gain international recognition.

Media & Digital Impact

• Featured in major media outlets.
• Growing online presence through social media promotions and influencer collaborations.
• Active participation from YouTube reviewers and bloggers in the fountain pen niche.

Pen Mahotsav is more than just a pen exhibition—it is a cultural movement that bridges generations, fostering a love for handwriting and creativity. Would you like me to help create a promotional pitch for sponsors based on this audience profile?

 

Pen Mahotsav’s Potential ROI for Sponsors

Sponsoring Pen Mahotsav offers brands high visibility, direct customer engagement, and strong sales opportunities in a niche but passionate market. Here’s how sponsors can benefit:

1. Brand Visibility & Awareness

Targeted Exposure:

• Logo placement on event banners, social media promotions, website, brochures, and digital ads.
• Branding on event merchandise (pens, notebooks, tote bags).
• Opportunity to be a title or associate sponsor, gaining premium branding rights.

Media Coverage & Digital Reach:

• Coverage in major news platforms.
• Social media promotions across Facebook, Instagram, Twitter, and YouTube.
• Exposure through YouTube pen reviewers, influencers, and bloggers in the fountain pen & stationery niche.

On-Site Branding & Engagement:

• Branded booths and interactive displays at the venue.
• Live product demos, sampling, and exclusive launches to engage attendees.
• Opportunity to host workshops or talks, positioning the brand as an industry leader.

2. Lead Generation & Customer Interaction

Direct Access to a Passionate Audience:

• Engage with students, writers, educators, collectors, and professionals.
• Capture valuable customer data for future marketing campaigns.
• Build strong relationships with niche communities and influencers.

Interactive Engagement Opportunities:

• Conduct live surveys, contests, or giveaways to attract attention.
• Introduce special discount codes or offers exclusive to event attendees.
• Collect customer testimonials and feedback for brand credibility.

B2B & B2C Networking:

• Meet publishers, educators, and corporate buyers interested in bulk purchases.
• Connect with resellers and retailers for business expansion.
• Opportunity to establish long-term partnerships with institutions & bookshops.

3. Sales Opportunities & Revenue Growth

Increase Direct Sales:

• Set up stalls for on-the-spot sales and product trials.
• Offer limited-edition or exclusive product launches at the event.
• Implement festival discounts and bundled deals to boost conversions.

Expand Market Reach:

• Tap into emerging markets like students, schools, and online stationery shoppers.
• Gain access to new demographics beyond traditional fountain pen users.
• Increase online traffic and sales post-event through brand recognition.

Long-Term Business Impact:

• Establish brand loyalty among a dedicated writing community.
• Position the brand as a leader in the premium stationery and writing segment.
• Generate repeat sales through brand recall after the event.

Why Should Sponsors Invest in Pen Mahotsav?

Niche yet highly engaged audience with a strong passion for writing.
High-quality brand exposure through digital & traditional media.
Direct customer engagement leading to strong conversions.
Long-term branding & goodwill within an educational and cultural community.

Would you like me to draft a custom sponsorship proposal or email pitch for potential sponsors?

 

Pen Mahotsav 2025 – Event Details

Dates: 04th, 05th, and 06th April 2025
Venue: ICCR, Nandalal Bose Art Gallery, 9A, Ho Chi Minh Sarani, Park Street area, Kolkata, West Bengal 700071

Activities & Highlights

Pen & Stationery Exhibition:

• Showcasing over 2,500 varieties of pens, from vintage collectibles to modern luxury brands.
• Exclusive new product launches and limited-edition releases.

Workshops & Demonstrations:

• Calligraphy & handwriting improvement sessions by renowned experts.
• Live pen-making & nib-tuning demonstrations by top brands.
• Fountain pen care & maintenance workshops for enthusiasts.

Panel Discussions & Keynote Sessions:

• History & future of fountain pens featuring industry experts.
• Insights from publishers, educators, and collectors on writing culture.
• Meet-the-author sessions with renowned writers and poets.

Interactive Engagements & Contests:

• Handwriting & creative writing competitions for students and professionals.
• Lucky draws and giveaways with exclusive branded merchandise.
• Live ink-testing stations to experience different writing styles.

Key Guests & Special Invitees

Calligraphy Masters & Pen Collectors – Showcasing rare & vintage collections.
Popular Writers & Poets – Sharing insights on handwriting and creativity.
Leading Pen Manufacturers & Brand Representatives – Presenting latest innovations.
Educators & Academicians – Promoting handwriting excellence.

Expected Footfall & Audience Reach

5,000+ visitors everyday basis,
Students & educators from schools, colleges, and universities.
Pen enthusiasts & collectors from across India.
Writers, journalists, and calligraphers passionate about fine writing.
Stationery brands & industry professionals seeking networking opportunities.

Entry Details: Open to all, with special discounts on product purchases and workshop participation.

Would you like help designing a promotional flyer or invitation template for Pen Mahotsav 2025?

Contact:

Prasenjit Guchait: 8013 930 784 : Pen Mahotsav

Shibnath Mondal: 90078 70098 : https://kisalayevents.com

Watch this short video to see how your brand can shine at Pen Mahotsav 2025!

YouTube Search: Pen Mahotsav

https://www.youtube.com/watch?v=lJYv–EBWqU

Thanks & Regards,

 Shibnath Mondal

Marketing Head

Pen Mahotsav Organizing Team

ICCR, Nandalal Bose Art Gallery, Kolkata

+91 90078 70098

https://kisalayevents.com